About Us
Smokin Branded is dedicated to helping businesses craft, build and grow their brands to leave a lasting impression. "Smokin" is not a typo - a fig (smokinia in Bulgarian) symbolises knowledge, enlightenment and passion. This is the approach we strive to embody in our work - we trust data, insights and our own love for helping brands be seen and flourish.
I’m a freelance professional and often work with a network of like-minded experts with different capabilities. We offer a portfolio of services and holistic solutions for your marketing challenges. I was most recently Brand Manager at The Coca-Cola Company, having previously worked in PR and advertising in the UK. For over 10 years I’ve helped dozens of brands tell their stories, boost marketing effectiveness and achieve their business goals.
If we work together you can expect a reliable, open and dedicated partner committed to growth, creativity and turning challenges into opportunities.
Stanislava Ilieva (nee Georgieva)
Services
Brand strategy
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Brand identity
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Target audience profile
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Tone of voice
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Visual identity
Creating a memorable and authentic brand can help define your business strategy and tailor your marketing efforts. Having a strong presence, a connection to your target audience and subsequently a loyal customer base are key to a business’ success. You might not have Coca-Cola’s scale, but you can definitely aim to build a brand as consistent, memorable, credible and fun.
Marketing strategy
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Competitor analysis
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Target audience definition
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Goal definition
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Communication channels and messaging selection
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Marketing calendar building
It’s not just an ad. Your marketing strategy can help you define the right product/service, reach the right customers and define how to best communicate with them. Following a thorough analysis, you might figure you need a better website optimisation and not an expensive ad campaign. It’s all about helping your business allocate its resources in a smart and efficient manner.
Content marketing
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Blog posts
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Public profile
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PR
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Email marketing
Content is king and heavy is the crown. Content marketing aims to inspire, educate, entertain and through that increase customer retention and drive leads. By guiding potential customers through the stages of the decision-making process content marketing can help you build trust and credibility ahead of a sale.
Social media
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Social media audit
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Channel strategy
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Calendar building
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Content development
Crafting a good social media marketing strategy can drive your business’ increased exposure, traffic and leads. It is an important tool for small businesses that want to grow brand awareness, build trust and maintain a positive interaction with their followers in order to establish themselves as an expert in their field.
Clients
